timeku, creative director 2015-2017
TimeKu is a scheduling app built on the belief that we can improve the way people use time. Share calendars with friends and family, see who's free or busy at a glance, make plans with the tap of a button and much more.
Creative lead responsible for hiring and managing creative team. Led planning, design and production of marketing strategy, social media, branding, and product design.
I audited the app and created a site map to establish a comprehensive scope of the project for design and engineering.
I led the development of personas to establish representations of user segments.
Side by side screenshots show some of the challenges posed by the previous version of the app and how I addressed them.
Examples of the design specs that I created for the development team.
Responsible for the creative concept, design and production of social media promotions.